One of the most popular applications to hit the smartphone and beyond is Angry Birds from Rovio. Every hour, millions of users log in sixteen years worth of time rescuing and avenging eggs using kamikaze birds to strike green pigs. It is a huge success; a monument to both planning and luck with a beginning as quiet as any seed.
Mikael and Niklas Hed, along with game designer Jaakko Iisalo, are the power behind the Angry Birds. In 2009, the two cousins had rescued Rovio from bankruptcy by creating an selling games to big third party names like EA games. However, the pair knew that in order to be truly successful, they had to create a game for Rovio. The Smartphone was about to make a splash in the world and the pair knew that they had a chance to be a cornerstone in entertainment in the new mobile world; but how to do it?
Over a dozen game ideas were scrapped and many hundreds were pitched before Jaako Iisalo came in with one of many screenshots he had pitched. This one though hit the right chord; it showed a flock of bright, round birds traipsing to some coloured blocks and all of them were looking angry. The amusement factor alone won many people over and from there, the idea was reworked, stretched, screamed at, worked with and nearly given up on before it finally blossomed into something fantastic for the company.
From humble beginnings and careful planning to an explosion of games, updates, levels, toys, clothing and even a movie deal! The brand is now worth almost $80 Million dollars from a humble start of $160,000 to make. And with more levels, worlds, bonuses, movie deals and in all likelihood, more franchises, Angry Birds is poised to become even more successful in the future.
Angry Birds is proof that all it takes is a good idea, hard work, planning and luck to make it big, no matter how small the kernel was.
Mikael and Niklas Hed, along with game designer Jaakko Iisalo, are the power behind the Angry Birds. In 2009, the two cousins had rescued Rovio from bankruptcy by creating an selling games to big third party names like EA games. However, the pair knew that in order to be truly successful, they had to create a game for Rovio. The Smartphone was about to make a splash in the world and the pair knew that they had a chance to be a cornerstone in entertainment in the new mobile world; but how to do it?
Over a dozen game ideas were scrapped and many hundreds were pitched before Jaako Iisalo came in with one of many screenshots he had pitched. This one though hit the right chord; it showed a flock of bright, round birds traipsing to some coloured blocks and all of them were looking angry. The amusement factor alone won many people over and from there, the idea was reworked, stretched, screamed at, worked with and nearly given up on before it finally blossomed into something fantastic for the company.
From humble beginnings and careful planning to an explosion of games, updates, levels, toys, clothing and even a movie deal! The brand is now worth almost $80 Million dollars from a humble start of $160,000 to make. And with more levels, worlds, bonuses, movie deals and in all likelihood, more franchises, Angry Birds is poised to become even more successful in the future.
Angry Birds is proof that all it takes is a good idea, hard work, planning and luck to make it big, no matter how small the kernel was.
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