Tips On Using Social Media Marketing To Deliver Something Beneficial To Your Prospects

By Nathan Ramirez

In our previous issue, we discussed about effectively communicating with your Facebook fans. In this issue, we are going to talk about using Facebook marketing to give something of worth to your prospective buyers and customers.

Here's the fact: Over 50% of the whole Facebook community log in to their personal accounts daily. This implies that with nearly 500 Million users of Facebook, over 250 Million are able to view your page.

Think of the large number of people that your business can reach. That can equate to thousands and thousands of cash in sales and even more work opportunities that you can actually get a chance to engage in.

But don't assume all Facebook accounts have the ability to get customers. You'll need to tweak and test your page until it reaps a satisfiable result.

It's crucial that you first determine whether your Facebook business page is presenting worthwhile outcomes while keeping your reputation wholesome.

Do you want to give a touch of corporate professionalism as an extension of your conventional office?

Do you want to add a touch of fun and excitement which will appeal to your target market?

Or do you simply want your page to be a customer service area where informal questions and inquires can be attended to?

It's important that you always regard value as your top priority whenever posting anything on your page. Avoid posting boring or unnecessary things. Sometimes with a business page, you just have to ignore the temptation of being too personal even when such a medium calls for it.

Here are some other helpful hints you may find useful:

Use Customer Testimonials

Looking into a person's Facebook wall is one of the most common pastimes of people who are enthusiastic about social networks.These days, social media management offers numerous benefits to business people. You can persuade prospects by using testimonials from your current customers or clients. So, encourage past clients to write their feedback on Facebook. It would be much valued if it's voluntary but this isn't often the case. So offer incentives, give out prizes or hold a contest. For instance, how about a 5% discount for every nice feedback?

- Personally Connect With Potential Clients or Customers

Whenever there are inquiries with regards to your products or services on Facebook, be sure that you get back to them immediately. Also, you'll gain a good impression by answering the inquiries very timely. In case this is not possible, at least apologize for the late response.

To prevent wasting your time and energy addressing the same questions repeatedly, it's advisable to provide as much details as you can on your page. If all the information can't be provided in the space given, then try using a Notes Page or a similar tool.

- Post Relevant Pictures

There are business pages that use the Photos section while others use unique tools that allow them to show their products as well as publish the product images. No matter what you choose, just make sure the images are shown clearly. The photos that you use play an important role in attracting your prospective clients or customers. So be meticulous in choosing those. For instance, if you have a jewelry business, you can promote it on Facebook by posting photos that feature the intricate designs of your jewelry pieces.

Remember these simple suggestions when coming up with content and you'll have lots of prospects coming in to your business page.

Be sure to read our next issue of Facebook for Business soon.

About the Author:

Now it's time to go for Facebook marketing if you want to achieve a higher rank on the major search engines out there. To find out more about making use of Facebook for Business, check this out.