In our previous issue, you learned how Facebook helps businesses attract new consumers. For this issue, you will learn how to build a Facebook Fan page for your own business.
Any successful business executes a good amount of social interaction and social media management. Without having good connection with your audience and without having efficient online presence, business is dead.
A lot of business owners have proven Facebook marketing as one of the most effective ways out there when it comes to generating targeted traffic. Its effect to culture and everyday life is so astounding that simply having a Facebook page can literally make or break any starting company.
As we have discussed before, creating a Fan page is a good move for a starting business and even established ones in order for audience to easily relate to them. When credibility is concerned, although most audiences still look for official websites, most will consider a Facebook account to suffice if there's an absence of such.
Talking about credibility, a Fan page is much more effective than a personal account in establishing a sense of official presence to the information you decide to place in your page. A mere profile page is associated with individuals and may not be as believable. Reserve your business name right away and search for names similar to your own in the same industry as your own company.
For instance, if you've decided on the name 'TASTY Ice Cream' and you find a page with almost the same name in the same industry, look for ways to set your name different. You can make use of descriptions like 'TASTY Boston Homemade Ice Cream' This way, you are hitting two birds with one stone. You've just given out your location right away which helps your audience in determining your geographical background and you've found a way to make your name sound different from the other.
You can do this right after you have created your username. A user name can only be established once your Fan page has 25 fans.
Another good way to gain reliability for your Fan page is to answer all necessary questions in the profile. An in-depth profile that tells about your background, short history and shop locations is certainly helpful. In addition to being complete, your content must also express some creativity. Most of the time, the profile is the basis whether people want to add you up or not. It should be your most important goal to have a strong following online if you want your Fan Page to bring you more customers.
When using Facebook for Business, part of developing a good brand is by customizing it by adding store photos, product photos, notes and the like. Remember to be careful with what you are posting though. Using watermark to avoid stolen business photos is a good idea. Always keep in mind that you are establishing brand awareness here. It's in your best interest if you avoid making your business page too personal by adding personal photos and videos, discussing about internal problems at the Facebook wall and the like. Lastly, don't forget to add your contact numbers, addresses and emails where they can reach you when you're offline.
For a more sound online presence, you can also tie up your Facebook fan page with other social networks like Twitter, YouTube and even your official website.
Watch out for our next issue soon. You will figure out how to get people to like your Facebook business page.
Any successful business executes a good amount of social interaction and social media management. Without having good connection with your audience and without having efficient online presence, business is dead.
A lot of business owners have proven Facebook marketing as one of the most effective ways out there when it comes to generating targeted traffic. Its effect to culture and everyday life is so astounding that simply having a Facebook page can literally make or break any starting company.
As we have discussed before, creating a Fan page is a good move for a starting business and even established ones in order for audience to easily relate to them. When credibility is concerned, although most audiences still look for official websites, most will consider a Facebook account to suffice if there's an absence of such.
Talking about credibility, a Fan page is much more effective than a personal account in establishing a sense of official presence to the information you decide to place in your page. A mere profile page is associated with individuals and may not be as believable. Reserve your business name right away and search for names similar to your own in the same industry as your own company.
For instance, if you've decided on the name 'TASTY Ice Cream' and you find a page with almost the same name in the same industry, look for ways to set your name different. You can make use of descriptions like 'TASTY Boston Homemade Ice Cream' This way, you are hitting two birds with one stone. You've just given out your location right away which helps your audience in determining your geographical background and you've found a way to make your name sound different from the other.
You can do this right after you have created your username. A user name can only be established once your Fan page has 25 fans.
Another good way to gain reliability for your Fan page is to answer all necessary questions in the profile. An in-depth profile that tells about your background, short history and shop locations is certainly helpful. In addition to being complete, your content must also express some creativity. Most of the time, the profile is the basis whether people want to add you up or not. It should be your most important goal to have a strong following online if you want your Fan Page to bring you more customers.
When using Facebook for Business, part of developing a good brand is by customizing it by adding store photos, product photos, notes and the like. Remember to be careful with what you are posting though. Using watermark to avoid stolen business photos is a good idea. Always keep in mind that you are establishing brand awareness here. It's in your best interest if you avoid making your business page too personal by adding personal photos and videos, discussing about internal problems at the Facebook wall and the like. Lastly, don't forget to add your contact numbers, addresses and emails where they can reach you when you're offline.
For a more sound online presence, you can also tie up your Facebook fan page with other social networks like Twitter, YouTube and even your official website.
Watch out for our next issue soon. You will figure out how to get people to like your Facebook business page.
About the Author:
Are you already taking advantage of Facebook for Business? If not, you're missing a lot on profits! You can learn more tips about Facebook marketing here.
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