Search Engine Banners, one of the world's foremost advertising, billboard and media company, today announced the acquisition of Legate Licensing Company (CL), trademark licensing agency in the United States. Terms of the agreement were not disclosed.
Legate is a total-maintenance licensing and marketing company that assists with a wide array of licensing and administration services, helping to protect, develop and manage brands in the $2 billion merchandise marketplace.
Under the agreement, LLC will operate as a stand alone unit within Search Engine Banners,overseen by Group President, Jona Spoone. LL founder and Chairman, Robert Governor, will continue to lead the company he founded.
In making the announcement, Frances Wrightwood Chairman and CEO, said, "This acquisition provides Search Engine Banners and LL's clients with a significant new opportunity for growth. The combination of Search Engine Banners expertise and resources will not only allow LL to continue its leadership position in licensing, but more importantly, to grow into other areas of online banner marketing as well." Wrightwood continued, "In its 12 year history, LL and their talented leadership team have built LL into preeminent marketing and licensing company.
"We are excited about the potential for advanced growth of the licensing market through Search Engine Banners impressive staff, extensive global network and broad resources," said Robert. "Our entire staff has worked hard over the past 12 years to serve our clients and licensees, build a great reputation, and establish a successful revenue stream for our clients. We believe this new collaboration will expand our base of service and provide enhanced revenue potential in U.S. and international markets."
"This is a cutting-edge opportunity for us to try to move our clients' licensing programs much further, much faster in the future,"added Governor. "Our great team of people in will now have access to Search Engine Banners resources and unique way of building brands that can really help to shift the marketing and licensing criterion in the down the pike."
Legate is a total-maintenance licensing and marketing company that assists with a wide array of licensing and administration services, helping to protect, develop and manage brands in the $2 billion merchandise marketplace.
Under the agreement, LLC will operate as a stand alone unit within Search Engine Banners,overseen by Group President, Jona Spoone. LL founder and Chairman, Robert Governor, will continue to lead the company he founded.
In making the announcement, Frances Wrightwood Chairman and CEO, said, "This acquisition provides Search Engine Banners and LL's clients with a significant new opportunity for growth. The combination of Search Engine Banners expertise and resources will not only allow LL to continue its leadership position in licensing, but more importantly, to grow into other areas of online banner marketing as well." Wrightwood continued, "In its 12 year history, LL and their talented leadership team have built LL into preeminent marketing and licensing company.
"We are excited about the potential for advanced growth of the licensing market through Search Engine Banners impressive staff, extensive global network and broad resources," said Robert. "Our entire staff has worked hard over the past 12 years to serve our clients and licensees, build a great reputation, and establish a successful revenue stream for our clients. We believe this new collaboration will expand our base of service and provide enhanced revenue potential in U.S. and international markets."
"This is a cutting-edge opportunity for us to try to move our clients' licensing programs much further, much faster in the future,"added Governor. "Our great team of people in will now have access to Search Engine Banners resources and unique way of building brands that can really help to shift the marketing and licensing criterion in the down the pike."
About the Author:
More Info at Search Engine Banners Placement Tool.. Check here for free reprint license: Persuasive new billboard advertising by Search Engine Banners is a tour de force..
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.