Tuesday, March 13, 2012

Website and graphic design: things to look for when choosing the right website designer

By James Galloway


Due to the massive growth and popularity with the Internet we have seen a massive increase in the value and use of website design companies. You would have seen the different free options online to getting a website but nothing actually matches having your own unique project from a professional designer.

I am not just talking of a pretty flashy looking website, in fact this is the last element which is important. I have been working this industry since way back in the year 2000 and I have come across some very neat designers creating great looking sites which deliver no value or results to the business they were built for.

The key to a successful website is to make sure the company who builds your website actually takes care of many things including market research, keyword research, online branding, on page optimization, off page optimization for continued growth.

It is these services combined which make for a great over all service and bringing value to your website project. It is important that you have this right from the start as you may be investing a fair amount of money. Also, having these key features included in your web design project will make all the difference to your level of online success.

Your designer needs to be current with todays technologies and search engines. Search engines change constantly and update how they search for content. What is expectable today may not be expectable tomorrow and so your designer needs to be moving with this. Your designer also needs a good understanding of different sales models and the psychology of sales. Understanding consumers spending habits will all help towards site conversion.

A website is a start to a long term project. It is a serious addition to your business and done correctly will become such a valuable investment. It requires continued work after the build in the form of off page SEO. SEO will promote your site helping you rank for your keywords, and should be a long term project.

You really do not want a template site. Make sure whoever you go with builds their own web sites from ground up. Apart from being a unique design representing you and your company, you want the search engines to rank you well, and a template site is usually duplicated and the search engines do not like this. Do yourself a favour and request a unique design built from ground up.

Do not get mislead with promises of page rankings. Do your homework on the company or designer and check out their portfolio. Remember, the best proof is previous clients and websites, if they have other projects showing high in search engines then you have a great platform to work with. You will instantly know at this point if you will go with this design company.

Finally, take your website seriously, for many this will be the make or break as the Internet is still growing and now dominating off line advertising. Good luck in your search for your website design company. V:8




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