Tuesday, December 11, 2012

Learn More About Website Development Packages

By Faith Lynch


More consumers than ever before now search for information on products, and also purchase those products on-line. Many on-line businesses miss out on this tremendous opportunity by failing to realize the full potential of a well-designed traffic and lead generation system, as an essential component of website development packages. An effective package should increase on-line presence and bring greater long-term traffic to the site.

There are three main stages in the creation of a web presence. First, the initial, discovery phase where creative guidelines are established and available content is evaluated. The second stage is the design phase to ensure that the visual design matches company criteria and to establish a suitable design style. Finally there is the production phase where the graphic design interface is combined with content to create the completed product. This involves detail-orientated fine-tuning and quality assurance.

Logo design is integral in marketing a brand image, A thorough package for the creation of an internet presence will go into every detail of this key element in customer acquisition, to summarize the company's essence for maximum impact. Text, fonts, colors, backgrounds, borders and shadows should not be overlooked when developing a personalized logo.

Excellence in design involves intuitive navigation. Interactive videos, visuals, and tools to narrow the search ensure that if you have a great website, potential customers will find it. This requires the correct keywords, backlinks, meta tags, and above all-content. These are critical parts of a development package to improve page rank and authority on search engines such as Google.

As more and more of total media advertising budgets migrate to the internet, so smaller businesses need to stake their claim in this energized, emerging market. There are four times as many mobile phones as PCs, making mobile design a critical element of the package. Local mobile fusion offers the best value for money and should be built-in to development packages.

Recently, social media's importance has dramatically risen in the minds of search engines. The modern company must demand social media SEO as part of any serious strategy. Acceptable package solutions must include web optimizing programs for social media such as Facebook and Twitter that meet the specific demands of the business.

Another vital ingredient in any all-in-one package is mobile design. Bearing in mind the fact that there are four mobile phones for every PC, it is plain to see that by developing an application to put your company on every mobile phone will substantially increase the visibility of your firm's site. Smaller businesses must find a developer who will help them claim a sizeable portion of this traffic in an emerging marketplace.

Options to consider when purchasing a website development package obviously include cost, storage, bandwidth, hosting (domain names, e-mails, and web-hosting) and administration (control panels, web tools, full control). Check that the package offers 24/7 support and tutorials as well. With all these elements, website development packages will produce a tailor-made, unique, eye-catching site to meet e-Business marketing goals.




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