In the last issue of Facebook for Business we talked about how to create a page for your business on Facebook. For this issue, we will talk more about attracting new customers for your business through Facebook.
As we have discussed before, it's important to establish online presence through social media management sites particularly Facebook even if your company already has an official website.
But why, you may ask? Simple That is because Facebook is more reachable and user friendly to other people compared to any business website. Companies that seem too corporate for anyone to look into will be able to give a sense of approachability while start up businesses that have no websites can also gain some credibility.
In addition to this, a Facebook page makes it possible for any company to get more interactive towards their customers. They can get feedback for the products, services and promos they offer. While you can also get negative feedback from some customers, this should not keep you from using a business page from Facebook. This is because you can easily moderate it as you want.
For instance, if you have a mind to; you can retain the best feedback and just hide the rest. By doing this, potential customers will perceive the benefits of making use of your service or products. Feedback such as these brings a touch of genuineness to any business, and this is a great way to attract potential customers.
Also, a lot of customers who are tired of traditional Internet marketing strategies like email newsletters will most likely visit Facebook to get answers to their questions. Having a Facebook page will give your business access to over 500 Million users without even having to buy e-mail addresses like what traditional e-mail marketing resort to.
There is a lot more to just updating your status on Facebook. You can also make use of the photos and notes feature. When using the Fanpage which is the recommended page for businesses (instead of the more personal profile page), you can change the posting ability of fans which allow them to post photos, videos and links to the page.
This way, potential customers will be able to see how other customers use the product or service. As mentioned, you can make your community more interactive perhaps even as successfully executed by Pampers. Facebook Fanpage. There are also some companies like the well-known Ben and Jerry's that go as far as using customer polling. This gives customers a sense of power with regards to their products, which in turn will give them a sense of ownership and acceptance.
Facebook is also a great tool to add audience to company promos, special prices and discounts as in the case of the company rushIMPRINT, who uses their page to feature their products for sale. The site easily leads back to their official website as well as their toll free number. There are also some that make use of Facebook to offer exclusive deals to their customers.
If you're implementing Facebook marketing, this is a very good way to determine whether your page is effective or not in attracting customers. Several gifts or rewards can be given exclusively to Facebook members who are not reachable through email, Twitter or your business site.
Companies like Baskin Robbins develop and utilize a Facebook tool that helps their page become more interactive and attractive to customers. Through their account, they're giving out a very enticing deal, a Buy One, get one promo that most enthusiasts will not surpass.
The key to an effective Facebook page is to use it with a sense of fun and a good level of interaction. You should also differentiate your company from the rest of the market. If used this way, you'll quickly get a nice return for your simple work.
Make sure you look for your next issue soon. We are going to talk more about creating a Facebook Fanpage for your business.
As we have discussed before, it's important to establish online presence through social media management sites particularly Facebook even if your company already has an official website.
But why, you may ask? Simple That is because Facebook is more reachable and user friendly to other people compared to any business website. Companies that seem too corporate for anyone to look into will be able to give a sense of approachability while start up businesses that have no websites can also gain some credibility.
In addition to this, a Facebook page makes it possible for any company to get more interactive towards their customers. They can get feedback for the products, services and promos they offer. While you can also get negative feedback from some customers, this should not keep you from using a business page from Facebook. This is because you can easily moderate it as you want.
For instance, if you have a mind to; you can retain the best feedback and just hide the rest. By doing this, potential customers will perceive the benefits of making use of your service or products. Feedback such as these brings a touch of genuineness to any business, and this is a great way to attract potential customers.
Also, a lot of customers who are tired of traditional Internet marketing strategies like email newsletters will most likely visit Facebook to get answers to their questions. Having a Facebook page will give your business access to over 500 Million users without even having to buy e-mail addresses like what traditional e-mail marketing resort to.
There is a lot more to just updating your status on Facebook. You can also make use of the photos and notes feature. When using the Fanpage which is the recommended page for businesses (instead of the more personal profile page), you can change the posting ability of fans which allow them to post photos, videos and links to the page.
This way, potential customers will be able to see how other customers use the product or service. As mentioned, you can make your community more interactive perhaps even as successfully executed by Pampers. Facebook Fanpage. There are also some companies like the well-known Ben and Jerry's that go as far as using customer polling. This gives customers a sense of power with regards to their products, which in turn will give them a sense of ownership and acceptance.
Facebook is also a great tool to add audience to company promos, special prices and discounts as in the case of the company rushIMPRINT, who uses their page to feature their products for sale. The site easily leads back to their official website as well as their toll free number. There are also some that make use of Facebook to offer exclusive deals to their customers.
If you're implementing Facebook marketing, this is a very good way to determine whether your page is effective or not in attracting customers. Several gifts or rewards can be given exclusively to Facebook members who are not reachable through email, Twitter or your business site.
Companies like Baskin Robbins develop and utilize a Facebook tool that helps their page become more interactive and attractive to customers. Through their account, they're giving out a very enticing deal, a Buy One, get one promo that most enthusiasts will not surpass.
The key to an effective Facebook page is to use it with a sense of fun and a good level of interaction. You should also differentiate your company from the rest of the market. If used this way, you'll quickly get a nice return for your simple work.
Make sure you look for your next issue soon. We are going to talk more about creating a Facebook Fanpage for your business.
About the Author:
There are certainly a lot of ways to make use of Facebook for Business. Do you want to learn more, see here for additional Facebook marketing tips and tricks.
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