Tuesday, February 12, 2013

Can You Use Video Marketing to Boost Sales?

By Martin Stevens


Technology has become the leading advertising medium in today's consumer market. The advent of wireless Internet service and high-speed connections allows businesses to connect with consumers on a real-time basis. Moreover, statistics show that most people now have daily access to the Internet, in some form or another. Direct mail and print media marketing is falling by the wayside in favor of technology-based mass communication, and the latest trend to hit the ground running is video marketing.

Video marketing enables businesses to reach their website visitors on a more personable level. It puts a face to the name, so to speak. If you are interested in bringing your business's Internet marketing to the next level and edging out the competition, you should be looking into video marketing and what it can do for you. Here are three ways in which video marketing can boost your sales:

Videos make your website easily accessible by search engines. In the same manner, videos that you show can increase Google rankings by about fifty percent. This, in fact, is a high traffic booster and anyone who wants to vie and land on the most coveted first page of the search engine results can do a lot with video marketing. Your website is not just for your own consumption, but also for people to see, appreciate and avail of the products you are offering.

Second, video marketing lets you speak to your target audience right away. It does not beat around the bush. You can present the important aspects of your business and show them the various product offerings compared to letting them read in text the product details. Video marketing makes you achieve a comprehensive product presentation that is user-friendly, clear and most of all, understandable.

You can link your videos to social media sites in order to rapidly expand your customer base. YouTube is currently the second most used search engine in the world! When you put your videos on your business's YouTube page and link it back to your business's website, you are literally adding millions of potential viewers to your site's traffic. Link your videos to Facebook and Twitter and the possibilities are endless.




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