Apple is undergoing a restructuring process in which the new CEO Tim Cook will change the management and methods of the company. This process may add the much needed revitalisation that will boost Apple's efforts to create user-centric technology. Although Apple may not have always considered itself a mobile orientated company, the market for smartphones has significantly increased in recent years.
The Android OS is leading the way and mobile users are currently being won over by the choice in handsets and prices. Smartphone audiences are set to open up at the close of 2012 with over one billion smartphone users to snap up as well as consumers who do not currently own smartphones.
According to Asymco 100 million iPads may be sold at the end of 2013 but smartphones are still highly popular amongst consumers. Google and Apple are predicted to stay firm rivals, according to Strategy Analytics, so Apple need to be inventive in order to seal their future as a leading smartphone provider.
Apple has always made its mark by unveiling exciting technology such as the iPad mini and iPhone 5 but does the company need to continue a forward thinking strategy? Tim Cook has taken over as CEO and is ready to improve software used by Apple smartphones. Improving their software will give Apple a leading edge in a time when back-end innovation is central to the industry.
Google now has made important progress in bringing together assets and technology. Although Android uses open source technology that is sometimes perceived as more rudimentary, Apple has not streamlined user experience on its own mobile platforms like Siri and Maps.
Inter-app communication is highly relevant in the future of mobile phone technologies and Microsoft and Android are leading the way. Apple does have some tricks up its sleeve, however. The XPC framework, developed by Apple, creates communications across process and applications. Not only that, the XPC framework is designed to isolate and stop instabilities in an application. This type of innovation will benefit Apple users greatly. Apple is going a step further and giving their users the opportunity to integrate third party applications in their mobile experience.
Apple has been the innovator and provided path breaking technology to its customers. While this can be an advantage, it is also a disadvantage as Apple have not had the chance to learn from the mistakes of other companies. The new 'screen agonistic' OS from Apple is not currently found within Microsoft's latest OS releases such as Windows 8 or Windows Phone 8. It is not clear yet who will win the battle to develop the most versatile mobile technology for its customer base. Apple may still have enough time to reinvent and revitalise its technology to capture the market.
Apple's products offer few pricing illusions and this means that Apple has a global reach that engages a market quickly. The customer base is large and, as new consumers willing to adopt the Apple brand for their mobile device needs, Apple could find itself ahead. This is evidenced though the impact of the iPod mini on the iPod. During 2004 and 2005, when the iPod mini was in production, it was difficult to find the product in stock.
The Android OS is leading the way and mobile users are currently being won over by the choice in handsets and prices. Smartphone audiences are set to open up at the close of 2012 with over one billion smartphone users to snap up as well as consumers who do not currently own smartphones.
According to Asymco 100 million iPads may be sold at the end of 2013 but smartphones are still highly popular amongst consumers. Google and Apple are predicted to stay firm rivals, according to Strategy Analytics, so Apple need to be inventive in order to seal their future as a leading smartphone provider.
Apple has always made its mark by unveiling exciting technology such as the iPad mini and iPhone 5 but does the company need to continue a forward thinking strategy? Tim Cook has taken over as CEO and is ready to improve software used by Apple smartphones. Improving their software will give Apple a leading edge in a time when back-end innovation is central to the industry.
Google now has made important progress in bringing together assets and technology. Although Android uses open source technology that is sometimes perceived as more rudimentary, Apple has not streamlined user experience on its own mobile platforms like Siri and Maps.
Inter-app communication is highly relevant in the future of mobile phone technologies and Microsoft and Android are leading the way. Apple does have some tricks up its sleeve, however. The XPC framework, developed by Apple, creates communications across process and applications. Not only that, the XPC framework is designed to isolate and stop instabilities in an application. This type of innovation will benefit Apple users greatly. Apple is going a step further and giving their users the opportunity to integrate third party applications in their mobile experience.
Apple has been the innovator and provided path breaking technology to its customers. While this can be an advantage, it is also a disadvantage as Apple have not had the chance to learn from the mistakes of other companies. The new 'screen agonistic' OS from Apple is not currently found within Microsoft's latest OS releases such as Windows 8 or Windows Phone 8. It is not clear yet who will win the battle to develop the most versatile mobile technology for its customer base. Apple may still have enough time to reinvent and revitalise its technology to capture the market.
Apple's products offer few pricing illusions and this means that Apple has a global reach that engages a market quickly. The customer base is large and, as new consumers willing to adopt the Apple brand for their mobile device needs, Apple could find itself ahead. This is evidenced though the impact of the iPod mini on the iPod. During 2004 and 2005, when the iPod mini was in production, it was difficult to find the product in stock.
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