Sunday, November 4, 2012

The Many Benefits Of Using A CDN Service

By Marcy Becker


Being ahead of the competition is the main goal of any company who strives to create fresh and innovative content and services. The world relies on the internet every single day, be it for information, services or even access to goods, so companies who want to succeed have to have a strong web presence, and in order to do this, many are utilizing a CDN service. The majority of businesses have their own personal websites, often boasting a platform for customers to shop or research their various products and services.

Running a website, especially one tailored to the needs of a large company, can be difficult. While the overall goal is to attract as much traffic as possible, the more traffic a site receives the harder it is to maintain and keep running. Thankfully, there are services available for websites looking to integrate their own brand of customer service with a flawless internet experience.

Creating a site which is both attractive to many people as well as engaging enough to keep users coming back is a huge goal as well. Two steps that have to be taken to help reach these goals are for the company to create engaging and fresh content and to deliver it as fast as possible during the user's navigation experience. These steps go together to create a site that is competitively viable and attractive to consumers.

If I visitor to a website is not able to quickly get information and navigate without problems, they are much more likely to leave the site quickly and never return. User experience is everything today as people have come to expect more and more from the sites they visit. Slow site uploads, lagging video and audio streaming, and trouble scrolling are just a few of the things that can instantly turn visitors away.

Many companies are looking to the help of Content Delivery Networks, or CDNs, for help in the delivery of their information to consumers. These networks provide services that make creating and maintaining a quality site much more manageable as the delivery aspect is taken care of. Companies are much more able to focus their time, attention, and money on website creation and innovation when they do not have to worry about how efficiently it is being delivered to internet users.

These networks are able to increase overall website speeds by connecting servers together to help duplicate and spread content. A huge number of websites utilize these services as they have seen the great results and improvements that they can provide. They are ideal for not only ISPs with dynamic and static pages, but also sites which rely on streaming video and audio.

The largest CDNs can consist of thousands of different servers. These are used to manage websites which receive huge amounts of traffic on a daily basis as well as for those websites which may only have huge traffic spikes on an inconsistent basis. Either way, the service is one that greatly reduces a sites down time, which only serves to improve the user experience overall.

The benefits of using a CDN service are many. The biggest pluses are a huge reduction in website time-outs, delays, and choppy streaming. They also help keep websites up and running for many users when there is an virus or attack on the network or website itself. Finally, they offer a great amount of backup protection, which is essential to all websites, no matter their size.




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