Wednesday, February 1, 2012

Article Marketing - A Closer Look At This Powerful Tool

By Roger Gray


There are many benefits when it comes to article marketing and these would include establishing yourself as an Author, lead generation, more traffic to your web site, improved search engine position and is becoming a necessary tool for doing business on the World Wide Web. Article marketing has become a proven strategy for raising your link popularity. Aside from that, it is also considered as a cheap way to compete with larger companies in your field.

It's best to write on topics that are closely related to your business type, while making sure that the article provides good content for the reader, no one wants to read a sales page. A resource box section that will contain your sales info including an (anchor text) link or two pointing to your website is what you will need in every article that you write. Even though you have a terrific product as well as a wonderful sales strategy, without the targeted traffic your online business could be going nowhere.

On the Internet, you can take advantage of a ton of free article submission sites where you can submit your articles for free, some also offer software and services to help in the process. When this is approved, then the sites will make your articles available for distribution and publication to ezines, webmasters etc. Now, there is no need for you to beg for reciprocal link exchanges, pay for text links, or spend hours posting free ads to link farms that no one will read anyway.

You can take advantage of a ton of free article submission sites on the internet, where you can submit your articles for free, some also offer software and services to help in the process. Once approved, the sites will make your articles available for distribution and publication to ezines, webmasters etc... Now, you no longer have to beg for reciprocal link exchanges, pay for text links, or even spend hours posting free ads to link farms that no one will read anyway. Articles that are written yourself are becoming the cheapest as well as fastest way to see results from your efforts.

When done properly, article marketing can be a very powerful tool to drive loads of targeted traffic to your web site. Your business may be brand new or you have been in business for a while but still, you can gain new customers from marketing your own articles. Article marketing should just be part of a larger, more comprehensive SEO strategy in order for it to be more effective. Keep in mind that the goal of successful marketing is increased business and most importantly profit and this can be achieved with the help of article marketing.




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