In our past issue, we looked into the methods on how to get people to like your Facebook business page. In this issue, we will talk about how you can take full advantage of promotions, contests, and giveaways to entice more individuals.
Utilizing a social media management site solely for promotions, contests and giveaways is a fantastic way to gauge whether these said publicity tactics is working for your company. The site allows anyone to find out the amount of traffic that comes to their page.
This can be a double win situation too because making the promotion exclusive will garner a new set of Facebook fans which is important to the progress and maintenance of the company's social network page. Contests give a touch of anticipation to your site.
Now that you know this, let's move on to how you can implement Facebook marketing and start making traffic-pulling contests and promos.
Well, to begin with, you have to make certain that all contest mechanics and update are accessible to Facebook users alone. Be certain that you don't promote it in your newsletters, social networks or even in the official website. You can however say that the contest is exclusive for Facebook users only. As an additional prerequisite, the mechanics have to be simple and clear. Overcomplicating matters would make contestants think you've set the bar too high and can discourage them from joining.
As an early notice, contests, incentives and promotions tend to be pricey as the apps needed to produce and run it are also expensive. For example, the application Wildfire has a $5 setup fee and charges $0.99 for each day the campaign runs. In addition to that, Facebook has rigid rules when it comes to running contests inside their system. In general terms, nearly all contests are not even permitted. You are not allowed to have an official contest posted in your wall.
There are some exceptions though. Any business that wants to run contests in Facebook must first purchase at least $10,000 worth of Facebook ads within three months.
As a way to cut costs, there are plenty of business applications which can assist you in making a contest for your Fan page. Wildfire offers all the necessary tools to create photos, videos, and graphic entries to develop a contest campaign. Not only that, these tools also make it possible for you to tailor-make. You can change the look of graphics ,control contest mechanics, deadlines as well as the level of participation of people in your network. To make navigation convenient, consider placing a contest widget in your Fan Page so the contributors will be able to link instantly to a mini site. There are also other contest creator tools like Vertigo and Strutta.
A part of attracting many participants is presenting a really irresistible prize. A company named Regus, for example, offered a fully equipped workplace for the photo entry which showed the messiest work area. See this as a model when coming up with your own contest. Think of prizes such as tickets to the most sough-after concert in town.
A contest that's managed successfully will surely generate lots of potential customers to the company. For some companies, campaigns like these may need a whole lot of attention. However, this can be one of the most powerful ways to raise business awareness on Facebook.
Be sure to read our next issue of Facebook for Business.We will be talking about some tips on how you can make cash on Facebook.
Utilizing a social media management site solely for promotions, contests and giveaways is a fantastic way to gauge whether these said publicity tactics is working for your company. The site allows anyone to find out the amount of traffic that comes to their page.
This can be a double win situation too because making the promotion exclusive will garner a new set of Facebook fans which is important to the progress and maintenance of the company's social network page. Contests give a touch of anticipation to your site.
Now that you know this, let's move on to how you can implement Facebook marketing and start making traffic-pulling contests and promos.
Well, to begin with, you have to make certain that all contest mechanics and update are accessible to Facebook users alone. Be certain that you don't promote it in your newsletters, social networks or even in the official website. You can however say that the contest is exclusive for Facebook users only. As an additional prerequisite, the mechanics have to be simple and clear. Overcomplicating matters would make contestants think you've set the bar too high and can discourage them from joining.
As an early notice, contests, incentives and promotions tend to be pricey as the apps needed to produce and run it are also expensive. For example, the application Wildfire has a $5 setup fee and charges $0.99 for each day the campaign runs. In addition to that, Facebook has rigid rules when it comes to running contests inside their system. In general terms, nearly all contests are not even permitted. You are not allowed to have an official contest posted in your wall.
There are some exceptions though. Any business that wants to run contests in Facebook must first purchase at least $10,000 worth of Facebook ads within three months.
As a way to cut costs, there are plenty of business applications which can assist you in making a contest for your Fan page. Wildfire offers all the necessary tools to create photos, videos, and graphic entries to develop a contest campaign. Not only that, these tools also make it possible for you to tailor-make. You can change the look of graphics ,control contest mechanics, deadlines as well as the level of participation of people in your network. To make navigation convenient, consider placing a contest widget in your Fan Page so the contributors will be able to link instantly to a mini site. There are also other contest creator tools like Vertigo and Strutta.
A part of attracting many participants is presenting a really irresistible prize. A company named Regus, for example, offered a fully equipped workplace for the photo entry which showed the messiest work area. See this as a model when coming up with your own contest. Think of prizes such as tickets to the most sough-after concert in town.
A contest that's managed successfully will surely generate lots of potential customers to the company. For some companies, campaigns like these may need a whole lot of attention. However, this can be one of the most powerful ways to raise business awareness on Facebook.
Be sure to read our next issue of Facebook for Business.We will be talking about some tips on how you can make cash on Facebook.
About the Author:
Utilizing Facebook for Business and taking advantage of ads from the site are two of the most powerful ways to achieve the best results you want in online marketing. Learn more about Facebook marketing here.
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