Wednesday, November 21, 2012

Tradesmen Websites Bring New Customers

By Kelly Montagna


If you are a plumber, electrician, or another professional who works in the trades, you know your business works in a different way than a typical retail store. Your value to consumers is your ability to provide a specialized service. After all, there are very few people who can repair broken water pipes or wire a new outlet in their homes. Your community is full of homeowners in need of your skills, you just have to make it easy for them to find you.

It is possible you don't have a commercial address. Maybe you have a mobile office in your van or truck. It doesn't matter how your business operates, it can still get a lot of benefit from having a site online. A website will act as a source of information for your customers and a source of new business for you.

To be effective, your site must look professionally done and it must rank well in the search engine results. You don't really need an elaborate website with a lot of pages, but you do need a site that looks nice and has the fundamentals. An experienced website design company is the smart choice for creating the type of site you need. You certainly don't want an amateurish website that casts a bad light on your abilities as a service provider. Consumers today expect every business to have a website and expect a certain level of professionalism in the design.

A site that is well-made will encourage people to think of you as a professional in your trade. Some important features that should be included in tradesmen website websites include quote forms, contact forms, contact details, business information, hours of operation, service area, and testimonials. Although it isn't necessary, your customers may also appreciate articles that help them with simple problems such as how to unclog drains or how to maintain a septic tank.

You can put your website name on your van and business cards, you can also mention it in your TV and radio ads. If it is catchy, your customers might remember it and call you when they need your services. However, the ideal way to advertise your site is to make sure it gets high rankings in the major search engines.

A customer who needs work done around their home will probably go to Google and search for a local service provider. By having your company show up at the top of the search engines results page, people can find you easily. Shoppers usually look at the top listings and ignore the others, so being on the second page of Google is not going to do you any good.

The challenge is your competition wants those top listings too, so you need a web designer that knows how to make a site that will rank higher than theirs. To design and rank a site yourself would take a lot of effort and time, if you even could. By working with a professional web design company, you can spare yourself the worry because all you will do is provide them with your business details. The company will handle designing and ranking a site that performs well so you can concentrate on servicing the customers your new site draws in.




About the Author:



No comments:

Post a Comment

Note: Only a member of this blog may post a comment.